Magic Cakes

Overview

Magic Cakes is a playful bakery concept built around the idea of making everyday treats feel a little more magical.

The Direction

The identity combines nostalgic shapes, expressive typography and bold dessert-inspired colors to create a warm, memorable personality.

Logo & Identity

A fluid custom wordmark and playful “M” symbol give the brand a distinctive look that feels handmade, friendly and full of character.

Visual World

Pink, chocolate and deep red tones are paired with stripes, checks and hand-drawn illustrations inspired by baking, gifting and sweet moments.

Applications

The identity extends across packaging, stickers, uniforms, social media and campaign visuals to create one consistent brand experience.

Services

Brand Strategy · Logo Design · Visual Identity · Packaging · Art Direction · Social Media Direction