Naobi Baby
Naobi Baby is a premium babywear brand creating soft, thoughtful clothing from silk and Merino wool. The brand needed a complete visual and digital system that could communicate comfort, quality and modern luxury while still feeling warm and approachable to parents.
I developed Naobi Baby’s identity from the ground up, creating the logo, colour palette and wider visual direction. The branding combines soft lavender tones, deep plum accents and rounded typography to create a distinctive world that feels gentle, contemporary and recognisable.
The identity was then expanded across every major brand touchpoint, including the Shopify website, social media, marketing campaigns, editorial content, printed materials and motion design. This created a consistent experience from the moment someone discovers the brand online through to exploring its products and purchasing from the store.
Brand Identity
I created the complete Naobi Baby visual identity, including the logo system, typography, colour palette and brand direction.
The symbol was designed to feel minimal and memorable while subtly reflecting the softness and structure of baby clothing. The rounded wordmark gives the brand a friendly character, while the refined colour system supports its premium positioning.
Shopify Website
I designed and developed Naobi Baby’s e-commerce experience on Shopify, translating the identity into a clear, elegant and functional online store.
The website was created to make product discovery simple while presenting the materials, craftsmanship and brand story in a more elevated way. The design balances editorial storytelling with an accessible shopping experience across desktop and mobile.
Content Creation & Motion Design
I produced branded content for digital campaigns and social media, including motion graphics, promotional videos, reels and visual assets.
The content direction was built around softness, movement and everyday moments, helping the brand communicate the quality and comfort of its products through a consistent visual language.
Editorial & Print Design
The Naobi Baby identity was extended into magazines, catalogues, posters, gift cards and promotional materials.
These designs introduced a more editorial side of the brand while maintaining consistency across both digital and physical touchpoints.
Social Media & Marketing
Alongside the design work, I managed Naobi Baby’s social media presence and supported its wider marketing direction.
This included content planning, campaign development, promotional design, advertising materials and influencer-focused collaborations. The goal was to build a recognisable brand presence rather than publishing disconnected content.
Creative Direction
The complete visual direction was shaped around softness, trust and understated luxury. Every element—from the rounded typography and muted colour palette to the website layouts and campaign visuals—was designed to make Naobi Baby feel cohesive, premium and emotionally connected to its audience.
Services
Brand Strategy · Logo Design · Full Brand Identity · Creative Direction · Shopify Website Design & Development · E-commerce UX · Motion Graphics · Video Editing · Content Creation · Social Media Management · Marketing Campaigns · Magazine Design · Catalogue Design · Poster Design · Print Design
Project Status
Completed.
